PianoDisc
is one of the world’s leading manufacturers of player piano
systems, with a dealer network that literally spans the globe. The
company was founded in 1988, and in very short order became one
of the most successful, innovative and influential companies in
the music products industry.
PianoDisc began in a modest-sized
piano retail store in Sacramento, California, which was owned by
brothers Gary & Kirk Burgett. In 1979, the two had decided to
start a business together that would take advantage of each one’s
talents and interests. Gary was a pianist and music teacher with
a successful studio of his own, and Kirk was a skilled piano technician
and rebuilder. The company they founded was called Burgett Pianos,
and through a combination of hard work and marketing savvy they
rapidly took annual sales from 50 pianos to over 400.
One important selling tool for the
brothers was a product called Pianocorder, a cassette-driven player
system that could be added to any piano. The Burgetts let Pianocorder
demonstrate their pianos in malls, department stores, model homes
and a host of other offsite locations, and it drew fascinated customers—people
who didn’t play the piano and never would have thought of
buying one—into their store.
Pianocorder sales eventually made
up close to 40% of Burgett Pianos’ business, so the brothers
were alarmed when, in 1988, Yamaha (the Japanese piano manufacturer),
bought the rights to Pianocorder and promptly took it off the market.
Yamaha planned to come out with its own player system and wanted
to eliminate its competition beforehand.
Since the Burgetts were not Yamaha
dealers, they suddenly had no player system to sell and stood to
lose 40% of their sales. In the true entrepreneurial spirit, the
Burgetts saw this not as a catastrophe but as an opportunity. They
knew they were not alone—there were thousands of piano dealers
with no product to sell—so they decided to meet the demand
by making their own system, which they called PianoDisc. They produced
their first system in March of 1989 and over the years many generations
of PianoDisc player systems have been introduced, each one expanding
the capabilities and features of the last.
To support a product as sophisticated
as PianoDisc, a music library was needed that was just as sophisticated,
so the company began recording some of the world’s finest
pianists. Over the years, more than 4000 songs in every category
of music have been recorded for PianoDisc and its library is still
growing.
Today, PianoDisc systems are
in private homes, hotels, restaurants, music schools, recording
studios and a host of other places, bringing the joy of live music
to anyone who hears them. The company has over 600 dealers and distributors
in 40 countries around the world. Wherever it’s shown everyone
agrees: PianoDisc is one of the most exciting music products to
come along in decades, and an important component in modern home
entertainment.
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